We have all seen the headlines about unintentional social media mismanagement in the sports community and how it’s costing professional clubs, teams, tracks, and collegiate intuitions millions of dollars. Some of those impacted are our colleagues and friends who have had their reputations and resources damaged due to social media misuse.
They came to us for help. Today we’ve answered their call by launching SM2.
NCAA – Cardale Jones, Ohio State University
Case Study
In 2012, Mr. Jones tweeted, “Why do we need to go to class, if we came here to play FOOTBALL, we ain’t come to play SCHOOL, classes are pointless.” Three years later the tweet still follows Mr. Jones.
NFL – New England Patriots Social Media
Case Study
The campaign was part of a social media campaign that the Patriots were running in celebration of being the first football team to officially hit 1 million followers. Every time that someone shared a customized...
MLB – Ian Stewart, Chicago Cubs
Case Study
Chicago Cubs third baseman Ian Stewart took to Twitter to express his displeasure with his Club. Mr. Stewart was answering questions from fans online late Monday and was asked whether...
NBA – J.R. Smith, New York Knicks
Case Study
J.R. Smith reacted with a threatening Tweet to Brandon Jennings questioning how J.R.'s brother, Chris Smith had a spot on the Knicks roster while Pooh Jeter and Bobby Brown were playing overseas.
Motorsports – Kasey Kahne | NASCAR
Case Study
NASCAR driver Kasey Kahne apologized Wednesday after expressing his disgust on Twitter when he saw a woman breastfeeding at a grocery store.
International Olympic Committee – Social Media Policy
Case Study
A very poor social media policy provided the IOC with enough backlash that suppressed viewership of the London Games and crippled their brand reputation. “Rule 40” is essentially a social media gag order that keeps athletes from sharing...
NHL – Dustin Penner | Washington Capitals
Case Study
Former NHL player Dustin Penner created controversy when he tweeted a “joke” about rape. The former player who skated for the Washington Capitals in 2014 was both bombarded by negative media and also removed from...
PGA – President Ted Bishop
Case Study
The PGA of America president Ted Bishop lashed out at Ian Poulter on Twitter calling him a ‘lil girl’ for Poulter’s criticism of Nick Faldo in his new autobiography No Limits. The PGA of America board of directors voted to remove Bishop from office...