Led by a team of industry veterans, SM2 is uniquely positioned with decades of sports experience and trusted relationships to be able to understand and respond to the complex and individual needs of clients. Our team includes veteran professional and collegiate sports advisers; experts from cyber law enforcement and the FBI; digital, legal and social media specialists; marketers and real-time communications leaders. SM2 has united this A-list of digital trainers under one moniker to deliver unprecedented social media training and counsel to clients.

Carrie Gerlach Cecil
Carrie Gerlach CecilCommunications Crusader, CEO
Under Ms. Cecil’s guidance, SM2 has pioneered revolutionary services and solutions to address the increasing digital, social media and real-time communications risks and needs of the company’s sports partners. She motivates and manages an internal and external team of global social media, digital, production, technology, legal, sales, marketing, public relations, sports, and security executives. Ms. Cecil is also the founder of Anachel Inc., and a popular author and speaker.

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Dave Andrews
Dave AndrewsDigital and Technology Strategist
A Digital and Technology Strategist, Dave Andrews advises the senior team at SM2 on the development of multi platform endeavors across many mediums. In his current role Mr. Andrews has helped advise the team on the development of multiple SM2 proprietary state-of-the-art platforms. He serves a growing need in the development field of cross-media production and business development.

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Janet Bess
Janet BessDirector of Finance
A premier business management executive with over 30-years of finance experience, Ms. Bess directs all corporate business management endeavors including accounting and billing for SM2. Ms. Bess brings her vast knowledge and background working with high profile client’s including Grammy-winning Artists and Hollywood’s best-known actors, writers and directors to her role as director of finance at SM2.

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Frederick Coward, Jr.
Frederick Coward, Jr.Digital, Security, Investigative & Forensics Services Partner
Mr. Coward creates and implements strategic digital background, crisis, security and tactical plans and methodology for SM2. Mr. Coward is a former Special Agent of the Federal Bureau of Investigation (FBI). His law enforcement and private career has spanned 49-years with extensive investigative experience both as an Agent with the FBI and the Owner & President of two worldwide Security Corporations in the private sector including assignments in the U.S., Mexico, Asia, Europe, Australia, South America & Africa.

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Jack R. “Rob” Dodson III
Jack R. “Rob” Dodson IIIBusiness Affairs, Legal Advisor
Jack R. “Rob” Dodson III oversees corporate and business legal affairs for SM2. Mr. Dodson brings decades of legal, litigation and liability know-how and support to the team at SM2 . From contract negotiations to intellectual property laws, entertainment, technology and privacy matters, Mr. Dodson has practiced law since 1996.

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Meghan Hanson
Meghan HansonLegal Non-Profit Social Media Advisor
With experience in film, television and online entertainment, Joey Goldsmith oversees all areas of production for Meghan Hanson is an Associate General Counsel at TechSoup Global. Meghan joined TechSoup Global in 2013, and provides comprehensive advice to the business groups across the organization about legal, compliance and business issues related to the organization’s domestic and international transactions…

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Margie Johnson
Margie JohnsonStrategic Marketing Specialist
Margie Johnson brings a wealth of management experience to her role as an SM2 strategic marketing specialist. As an executive, she has built and managed professional services including Interactive Strategy, Technology and Project Management. Having worked over the years with clients such as Sony Pictures, NBC/Universal, Sony VAIO, Nestle, Activision, and Motorola, she understands that analysis and insights are only useful if they lead to concrete, actionable recommendations for improvement.

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Bob Lattinville
Bob LattinvilleProfessional Football and Collegiate Athletic Advisor
Bob Lattinville brings decades of professional and collegiate football experience and legal knowledge to SM2. In his role as a SM2 professional football and collegiate advisor, Mr. Lattinville counsels the SM2 senior teams relative to business issues and partnerships with professional football clubs, associations and the National Football League and Collegiate Athletic Entities.

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Steve Lewis
Steve LewisCyber Incident Risk Prevention
With over 26-years in law enforcement and both digital and physical disaster preparation, Mr. Lewis brings his experience in cyber and risk prevention to SM2. Mr. Lewis has implemented courses on Internet, cyber crisis prevention for Fortune 100 and Fortune 500 corporations as well as companies in both the private and public sector. Mr. Lewis assists SM2 to educate their clients on social media issues and how to prepare and overcome homeland and online cyber threats.

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Jim Livengood
Jim LivengoodCollegiate Business Development Advisor
As one of the nation’s top collegiate administrators, Jim Livengood brings extensive experience and integrity to SM2. In his role as a SM2 collegiate business development advisor, the former Athletic Director at UNLV, Arizona, Washington State University and Southern Illinois, counsels the SM2 senior team on collegiate hot-topics as well as strategic collegiate business partnership opportunities.

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Dave McGinnis
Dave McGinnisProfessional Football Advisor
Dave McGinnis brings over 40-years of unparalleled sports, collegiate and professional football experience to SM2. In his role as a SM2 professional football advisor, the St. Louis Rams assistant head coach, coaches SM2 senior team of relative to professional football hot-topics as they relate to business development and eCourseware training.

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Bryan Neff
Bryan NeffChief Financial Advisor
Bryan Neff brings strategic, financial and business operational vision to SM2. As the CFA, Mr. Neff counsels the SM2 senior team and the board on capital formation and business planning for their rapidly growing business. Mr. Neff also spearheads SM2‘s portfolio, business development, due diligence and deal term negotiations.

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Karen North
Karen NorthSocial Media & Digital Educational Advisor
Karen North, Ph.D. is a nationally recognized expert in digital social media and in psychology. She is the Director of USC’s Annenberg Program on Online Communities (APOC) which offers an MS in Digital Social Media and she is a Clinical Professor in the School of Communication…

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Dan Posey
Dan PoseyHead of Motion Design
With over a decade of production and motion design expertise, Dan Posey is the head of design for SM2. In his current role, Mr. Posey spearheads post-production for SM2 where he has overseen over 75-professional sports and collegiate athletic customized videos. He also oversees design for SM2 advertising and marketing as well as managing a team of internal and external motion graphic specialists.

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Jack Pringle
Jack PringleLegal Digital, Marketing, Sports Advisor
Practicing law since 1996, Mr. Pringle brings decades of legal digital, security, social media, sports, marketing, privacy, and information governance expertise to the team at SM2 and their sports clients. Counseling the SM2 senior management team in various arenas including social media training, policies and procedures, privacy, security, marketing and sports social media eCourseware, Mr. Pringle helps protect, manage, and communicate information lawfully and effectively, and has received the Information Privacy Professional (CIPP-US) designation.

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Brenda Castelo Radtke
Brenda Castelo RadtkeStrategic Marketing Specialist
Brenda Castelo Radtke understands how to translate strategic insights into scalable solutions that deliver results and drive return on investment. She brings her background in strategic planning, brand management, production, analytics and media to the team at SM2 and she has used her experience to lead successful planning initiatives for brands such as Princess Cruises, Mercury Insurance and Turner Broadcasting.

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Steve Sullivan
Steve SullivanProfessional Hockey Advisor
As one of professional hockey’s most respected statesmen, Steve Sullivan brings almost twenty years of professional hockey sportsmanship and expertise to SM2. In his role as a SM2 professional hockey advisor, Mr. Sullivan counsels SM2 senior teams relative to hot-topics and business development partnership with the NHL, NHL clubs and the NFLPA. With over 1,000 career NHL games on the ice, the former defenseman currently serves as the Phoenix Coyotes development coach.

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Mark Sweeney
Mark SweeneyProfessional Baseball Business Development Advisor
Mark Sweeney brings over two decades of professional baseball experience to SM2. As a professional baseball business development and advisor for SM2, the former Major League Baseball first baseman and outfielder and current San Diego Padres analyst for FOX advises the senior teams at SM2 on relative MLB initiatives and hot-topics as well as business development partnership opportunities.

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Will Witherspoon
Will WitherspoonProfessional Football, Business Development Advisor and on-Camera Educator
Will Witherspoon brings over two decades of professional football experience to SM2. As a professional football business development executive, advisor and on-camera educator for SM2, the former NFL linebacker informs the senior teams at SM2 on relative NFL and NFLPA initiatives and hot-topics. Additionally, he identifies business development partnership opportunities and serves as an on-camera educator for the on-demand customized NFL and Collegiate eCourseware.

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Mike Zizzo
Mike ZizzoMotorsports Advisor
With two decades of motorsports experience, Mike Zizzo brings integrity, wisdom and racing know-how to SM2. In Mr. Zizzo’s role as a SM2 motorsports strategic business advisor, the vice president of media relations for Texas Motor Speed counsels the SM2 senior teams on the hot-topics of motorsports including its tracks, teams, and drivers for NASCAR, IndyCar, among others.

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