NHL – Dustin Penner | Washington Capitals

The Incident:  Social Media Training, Dustin Penner | Washington Capitals 

Former NHL player Dustin Penner created controversy when he tweeted a “joke” about rape. (1) 

The Outcome:

The former player who skated for the Washington Capitals in 2014 was both bombarded by negative media and also removed from a television show that he was scheduled to appear.

Current and former sports celebrities must maintain a high level of integrity on social media or the probability of them securing future broadcast or sponsor driven income is limited.

The SM2 Prescription:

• SM² In-Person Social Media Training (preventative)
• SM² eLearning, assessment and certification (preventative)

Sources: (1) New York Daily News