PGA – President Ted Bishop

The Incident:  PGA President Ted Bishop

The PGA of America president Ted Bishop lashed out at Ian Poulter on Twitter calling him a ‘lil girl’ for Poulter’s criticism of Nick Faldo in his new autobiography No Limits. (1)

The Outcome:

The PGA of America board of directors voted to remove Bishop from office.  The board deemed his remarks inconsistent with the group’s policies. (2) A very senior golf executive lost his position for what was a seemingly harmless joke/comment, as well as he incurred image and brand damage. The PGA received negative public response, as did Mr. Bishop.

The SM² Prescription:

• SM² Policy with Procedures (preventative)
• SM² In-Person Social Media Training (preventative)
• SM² eLearning, assessment and certification (preventative)
• SM² Public Relations/Crisis Plan and Tactical Drills (protective)
• SM² Crisis Implementation (protective)

Sources: (1) ESPN.com, (2) USA Today